Company Overview
ARC Power provides Affordable, Reliable and Clean solar electricity to communities in Rwanda. The company designs, develops and installs off-grid AC power generation and distribution systems (ARCs) that become the hub of the community and empower families and small businesses to thrive.
Your Marketing Team
Your Marketing Team delivered a Marketing Strategy to ARC Power in September 2019. Central to this strategy was the recommendation to undergo a brand and communications update to deliver a clear purpose and consistent messaging in order to position ARC Power as a valuable asset and to place the organisation in a strong position to attract investment.
Website Design & Development
As an integral part of the Marketing Strategy presented to ARC Power, Your Marketing Team designed and built a fully bespoke website. This included:
- Full Copywriting - to include keywords and following messaging and tone recommendations laid out in the Marketing Strategy
- Fully bespoke design in accordance with new Brand Guidelines, designed from a blank canvas in Adobe Photoshop CC
- Stock image selection and additional content curation, including initial news blogs
- Wireframe and sitemap creation, mapping the user journey
- Built on a bespoke, custom built theme using the WordPress platform, an open-source content management system based on PHP & MySQL
- Built to support current Search Engine Optimisation best practice
- Tested to perform across the latest browsers. i.e Google Chrome, Firefox, Safari
- Code stability testing. Page structure and layout testing PHP, HTML5, Javascript and CSS3 before launch
- Full project management from concept to launch of website
- Copyright, all rights reserved to ARC Power
