Original Logo
Company Overview
Greensand Oaks offers short, medium and long-term stays in high-quality serviced apartments in Reigate and Redhill, Surrey.
Your Marketing Team
Your Marketing Team delivered a Strategic Marketing Plan to Greensand Oaks. Central to the activation of the recommended strategy, our team designed a new brand identity. Working as the marketing team for Greensand Oaks, Your Marketing Team designed and managed the initial roll out of the new brand identity and communications initiatives.
Brand Identity
The new brand identity included:
- Competitor analysis - evaluate existing similar brands in the industry
- Source and brief best-fit designer
- Design and develop a new logo
- Create a social media icon and header image/video
- Create brand guidelines with fonts and a brand colour palette
As an integral part of the new brand identity roll out, Your Marketing Team designed and managed:
- Company folder for Direct Mail initiative
- Customer-facing documentation e.g. 'Enjoy Your Stay' cards containing accommodation information, review cards
- Updated existing website (within confines of Lodgify template)
- Source and brief videographer and photographer to update brand imagery and create video footage for use across digital communications
- Additional collateral including business cards, letterhead, compliments slip
