Background
Laura has spent over 20 years in consumer PR agencies, directing integrated PR campaigns for a cross of consumer brands, including Tesco, Mothercare and Ford Focus.
Expertise
Having worked on a varied portfolio of consumer brands, Laura’s expertise lies in building and delivering strategic campaigns, content creation, copywriting, sponsorship acquisition, partnership building and event management.
Years Experience
Over 25 years of consumer PR experience.
Likes
Sunny days, new trainers and time with friends.
Dislikes
Snakes and the cold.
A bit more...
Laura left agency life to focus on freelance work (whilst juggling the responsibilities of a family), working with activewear brands including Striders Edge and Tribe Sports, alongside mass participation events, Run Reigate, The Royal Parks Foundation Half Marathon and the MoonWalk London.
Laura is passionate about copywriting, enjoying the challenge of understanding a brand to help develop the right tone to communicate it’s USPs with authenticity and authority.