Background
Miguel is a third-year Business Management student at the University of Surrey. Through his studies, he has developed a particular interest in the psychological aspects of business, including how behaviour and incentives influence outcomes. He intends to pursue a master’s degree in business psychology to further study these areas and apply them to marketing.
Expertise
Although early in his professional career, Miguel is building a strong foundation in marketing analysis. He is particularly interested in how data, technology and consumer behaviour can be used to inform marketing decisions, improve customer experiences and support business growth. Through his studies, Miguel has worked on projects involving market analysis, customer insight, digital strategy and international marketing, developing a practical understanding of how marketing activity aligns with wider business objectives.
Years Experience
Miguel has around 3 years of combined experience across retail, business research and analytical internships.
Likes
Travelling, rugby and cooking.
Dislikes
Traffic, late trains and bad coffee.
A bit more…
Miguel is excited to continue developing his skills through hands-on experience and professional learning. After gaining experience working with data and business analysis, he is now keen to apply these skills within a marketing environment. He is particularly motivated by opportunities that allow him to learn and contribute meaningfully.
