Company Overview
With over 20 years’ experience in the region, ARC Power is at the forefront of renewable energy innovation in Africa, dedicated to transforming lives through energy access in underserved regions.
Your Marketing Team
Your Marketing Team delivered a Marketing Strategy to ARC Power in September 2019. Central to this strategy was the recommendation to undergo a brand and communications update to deliver a clear purpose and consistent messaging in order to position ARC Power as a valuable asset and to place the organisation in a strong position to attract investment. More recently, we have launched a new website to more acccurately reflect ARC Power’s evolving proposition.
We deliver
- Marketing and PR Consultancy
- Brand development and core messaging
- Website design and development
- Copywriting to ensure all communications platforms and messaging are aligned
- Brand asset development, including Investor Documentation
- Support African offices, including brand asset development such as OOH and printed collateral
- Initial management of social media profiles with guidance for in-house team to manage – LinkedIn, Facebook and Instagram
- PR Consultancy, including media outreach, press release and build media database
