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Macleod Simmonds

Geospatial Engineering

“I can fully recommend Your Marketing Team as professional Marketing Consultants. Working with Sue and her team over the last 12 months resulted in a full re-brand, the creation of a motivational working environment, an amazing website and an extremely successful online social-media presence. Winning 2 industry awards this year thanks to the support of the Your Marketing Team team, is the icing on the cake!”

Craig Simmonds - Managing Director

Original Logo

Macleod Simmonds old logo

 

Company Overview

Macleod Simmonds offer accurate and reliable geospatial surveys of both the visible and the hidden environments. Using the very latest technology in conjunction with their own innovative methodologies, they work on some of the highest profile utility mapping projects in the UK.

Your Marketing Team

Your Marketing Team delivered a Strategic Marketing Plan to Macleod Simmonds. The strategy recommended a brand refresh to modernise the company's brand identity to set them apart from competitors and to help elevate their key USPs and brand messaging. Your Marketing Team worked as the Macleod Simmonds's marketing team to roll out the Strategic Marketing Plan, which included the design and management of various brand communications.

Brand Identity

The new brand identity included:

  • Competitor analysis - evaluate existing similar brands in the industry
  • Source and brief best-fit designer
  • Design and develop a new logo
  • Create a social media icon and header image/video
  • Create brand guidelines with fonts and a brand colour palette

As an integral part of the new brand identity roll out, Your Marketing Team designed and managed:

  • Design and build of bespoke website
  • Company brochure
  • Additional collateral including accreditation documentation, business cards, letterhead, compliments slip, office branding/signage

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